BRADFORD CITY, England – Tosmerc Clothing is emerging as a beacon of bold creativity and elegance with its new luxury collection in the heart of Bradford City, in England’s West Yorkshire, prompting the pulse of fashion to beat with an eclectic rhythm.
Founded on the principles of uniqueness and sophistication, the brand is carving a niche for itself in the luxury fashion landscape, captivating the hearts of fashion enthusiasts from diverse backgrounds with its recently launched luxury collection.
The brand founded by a Nigerian native, Mercy Sanni, launched its luxury collection which boasts of a harmonious blend of contemporary designs which promise to be a feast for the senses in January this year. Although different clients have over the years been requesting an array of luxury pieces, the collection was only launched last month.
The collection features an array of stunning wedding gowns, each one a masterpiece in its own right. Delicate lace overlays, cascading intricate tulle garments come together to create designs that are not just worn but experienced.
A bride adorned in a Tosmerc gown is not merely a vision of beauty; she embodies the essence of grace and individuality, a celebration of love that is as unique as her story.
Sanni started off her career back in 2012 in Nigeria after completing her Agricultural Economics degree from Olabisi Onabanjo University in Ogun State, Nigeria. During her National Youth Service Corps (NYSC) in Ibadan, she received vocational training in fashion design, converting her interest into a career.
Tosmerc Clothing was then born in 2016 and Sanni started off with African regal wear for women and later incorporated the bridal wear in her luxury section where she has made a name for herself with exceptional quality designs that promote Nigerian fashion around the world.
In an interview with Africa News 24 this week, Sanni said, she has become known her intricate designs and exquisite craftsmanship with the brand is now catering for international clients who seek elegance with a touch of African sophistication.
“With a heritage deeply rooted in African fashion, Tosmerc Luxury blends cultural richness with modern refinement. Each gown tells a story—one of artistry, tradition, and elegance. From breathtaking wedding gowns to glamorous evening dresses, Tosmerc Luxury ensures that every woman looks and feels like royalty,” Sanni said this week.
A legacy of African fashion excellence
Tosmerc Clothing has built a reputation for crafting stylish and high-quality African women’s wear. The launch of Tosmerc Luxury marks an evolution, bringing this expertise into the world of high fashion. By merging African influences with global luxury trends, the brand stands out in a competitive market.
“Our goal is to dress women in luxury while staying true to the artistry that defines African fashion,” said Sanni, who is also the brand’s creative director.
This vision is reflected in the intricate embroidery, premium fabrics, and tailored fits that make every gown a masterpiece.
Dinner and evening gowns in the collection further exemplify Tosmerc’s dedication to elegance. Each gown is designed to make a statement, with flowing fabrics that drape effortlessly and silhouettes that flatter every figure. The gowns are not just attire; they are an invitation to embrace one’s inner confidence and shine in any social setting.
The brand’s expansion into the luxury segment has not gone unnoticed. As word spreads about Tosmerc’s exquisite craftsmanship and innovative designs, a diverse clientele has started flocking to the brand. Sanni said she was serving clients from across the globe including South Africans who have embraced the collection, drawn by the authenticity embedded in each piece.
Luxury craftsmanship that speaks to global elegance
Sanni said each Tosmerc Luxury gown is designed with meticulous attention to detail.
“The brand prioritises high-quality materials, from delicate lace and silk to handcrafted embellishments. Whether it’s a wedding gown that captures the essence of romance or a sophisticated evening dress that commands attention, every piece embodies grace and exclusivity.
“Tosmerc’s designers work closely with clients to create custom pieces that reflect their personal style. Brides, socialites, and fashion-forward women worldwide are embracing the brand’s designs, making Tosmerc Luxury a go-to for those who desire one-of-a-kind couture.”
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A rising presence in the global market
Having gained recognition in Nigeria, Tosmerc Luxury is expanding its reach to Europe and America, catering for women who appreciate timeless elegance. Now, South African fashion enthusiasts have the opportunity to experience the brand’s unique blend of African heritage and luxury fashion, said Sanni.
South Africa’s fashion landscape embraces both tradition and modernity, making it the perfect place for Tosmerc Luxury’s expansion. As more women seek exclusive, custom-made gowns, Tosmerc Luxury is poised to become a top choice for brides and fashion lovers alike.
Real women, real elegance
The best way to understand Tosmerc Luxury’s impact is through the women who wear these stunning gowns. Clients have praised the brand for its exceptional fit, intricate designs, and personalized experience.
“Tosmerc Luxury is more than just a fashion brand—it’s a celebration of African artistry on the global stage,” said Sanni.
