Nomazulu Moyo
In the vibrant city of Cape Town, the World Travel Market (WTM) Africa and the Tourism Investment Forum Africa (TIFA) event unfolded as a testament to the continent’s burgeoning tourism and investment prospects. The event, which brought together a multitude of stakeholders, was not just a meeting ground but a fertile terrain for sowing the seeds of future collaborations and ventures.
Miller Matola, CEO of TIFA, shared his insights on the event’s outcomes and the adjustments made to accommodate the co-location with an exhibition.
“The event went off very well,” Matola remarked.
“We are very happy with the new countries that came in to present their projects. It’s a step forward in promoting African destinations as investable locations.”
The event’s highlights were the entry of new destinations like Democratic Republic of Congo and Saint Helena eager to showcase their potential to the world. Despite some withdrawals due to scheduling conflicts, the commitment to investment remained unwavering, with projects still being submitted for consideration.
Matola shed light on the nature of the deals and agreements at the event.
“The forum doesn’t really have signings immediately,” he explained.
“There are non-disclosures signed by the parties, and sometimes we are not at liberty to divulge the details of the deals facilitated.”
The spotlight was also on the Western Cape’s investment opportunities, particularly the development plans for the Cape Winelands Airport.
MORE FROM AFRICA NEWS 24
SA Tourism sector combating crime to attract investment in South Africa
“We’re promoting the commercial opportunities that will be presented by the airport,” Matola stated, emphasising the strategic promotion to attract businesses and investors well before the airport’s inauguration.
Reflecting on the event’s success, Matola believed that while it was fruitful, there was room for improvement in terms of the breadth of projects presented.
“We could have done better in showcasing more projects in the Western Cape,” he admitted.
As for the future, the plans for the next event are still under review.
“We have to determine our next steps based on the review,” Matola concluded.
The event marked a significant milestone in Africa’s journey towards becoming a prime destination for tourism and investment. With the successful conclusion of WTM Africa and TIFA in Cape Town, the stage is set for a brighter, more prosperous future for the continent’s travel industry.
