Thato Ramafu
MASERU, Lesotho – The PR and Brand Network, a trailblazing strategic communications agency celebrated for its transformative campaigns and innovative storytelling, is marking its 10th anniversary this year.
Originating from South Africa, the agency was founded in May 2015 by Libe Mohale, a visionary brand innovation and PR strategist.
Over the past decade, it has redefined brand communication across the region. With its continued growth, The PR and Brand Network has expanded its reach, establishing branches in Lesotho and eSwatini, solidifying its position as a leader in the communications industry in Southern Africa.
From debuting groundbreaking campaigns to shaping narratives that inspire change, The PR and Brand Network has established itself as the go-to partner for brands seeking creative solutions.
The agency’s journey boasts collaborations with powerhouses like City of Tshwane, Standard Bank SA, ABSA and Coca-Cola Beverages SA.
In Lesotho, its portfolio includes transformational projects for Standard Lesotho Bank (SLB), Lesotho Flour Mills, Maluti Mountain Brewery (MMB), and the Lesotho Highlands Development Authority (LHDA).
Reflecting on a decade of excellence, founder and managing director, Mohale said, “This milestone is more than just a celebration; it’s a testament to our belief in the power of creativity to drive progress”.

“Over the past 10 years, we’ve proven that a career in the creative industry can be both impactful and fulfilling, challenging long-held myths. Our journey has been about more than building brands; it’s been about shaping a creative economy in Lesotho that empowers talent and fosters innovation. The future holds limitless possibilities, and we are eager to continue breaking boundaries.”
Since opening shop in Lesotho, The PR and Brand Network has left an indelible mark on the industry. Its achievements include the launch of the Unayo app for SLB, the co-branding of LNIG-Hollard, and critical initiatives such as the Lesotho perception study and the certification projects for the Lesotho Standards Institution.
The agency also spearheaded the LHDA’s 10-year strategy conference, setting a benchmark for event management excellence. Amid the challenges of the COVID-19 pandemic, the team demonstrated resilience by adapting campaigns and expanding its influence across Africa.
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Passionate about elevating the creative industry, The PR and Brand Network is committed to nurturing local talent and showcasing Lesotho’s potential to the world. Through initiatives that champion creativity as a viable career path, the agency has positioned itself as a beacon of possibility for aspiring professionals. By fostering a culture of innovation and collaboration, it is actively building a creative economy that benefits both the industry and the region.
As The PR and Brand Network enters its next decade, its vision remains ambitious and forward-looking. Embracing emerging technologies and exploring new frontiers, the agency is set to deepen its impact and expand its reach beyond Africa.
“Our story is just beginning. We are committed to crafting narratives that not only resonate but also ignite transformation. Together with our partners and clients, we’ll continue to shape a brighter, more creative future for Lesotho and beyond,” Mohale added.